02/22/2023
2:22PM

Our Identity

Lowkey Apparel is a unique and dynamic clothing brand that emerged in 2023. Founded by self-taught artist Anslo Gilot, we are a small, private business operating out of Massachusetts. At Lowkey Apparel, we specialize in creating clothing that embodies simplicity and creativity, catering to those who appreciate both the understated and the bold.

 

Our Products

Our signature style features clothing with a dual design concept. The front of each item showcases a simple, elegant depiction of our brand name, "Lowkey," in varying designs. This subtle front design contrasts with the vivid, graphic artistry adorning the back of each piece. Our approach is to keep the front design minimalistic and sophisticated, while the back serves as a canvas for intricate and captivating artwork.

 

Innovation and Exclusivity

What sets Lowkey Apparel apart is our commitment to innovation and exclusivity. We frequently update our collection, introducing new designs every three months. In line with this, older designs are phased out, adding an element of scarcity and exclusivity to our products. This strategy not only keeps our collection fresh and exciting but also ensures that each piece holds its value and luxury appeal over time.

 

Brand Philosophy

Our philosophy revolves around balancing affordability with luxury. We strive to make Lowkey Apparel a brand that our customers can wear with pride, knowing they are donning a piece that is both accessible and high-end. We believe in creating a community and culture around our brand, akin to renowned streetwear names like Palace and Supreme. Wearing Lowkey Apparel is not just about fashion; it is about being part of a movement that values simplicity, creativity, and exclusivity.

 

Why Choose Lowkey Apparel?

Lowkey Apparel is designed for individuals who value a blend of minimalism and artistic expression. Our brand is an ideal choice for those who seek to make a statement in a subtle yet impactful way. By choosing Lowkey, you are not just purchasing a piece of clothing; you are investing in a work of art that resonates with the ethos of contemporary streetwear culture.

 

Join Our Journey

We invite you to explore our collection and become a part of the Lowkey Apparel community. Experience the unique blend of simplicity, artistry, and exclusivity that defines our brand. Visit us at lowkeyapparel.shop and discover clothing that echoes your individuality and style.

 

Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.

Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.

“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™

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